Search-ready tour copy: a title and one H1
Search-ready tour copy is not a pile of keywords. One main heading, a short description and real stops are enough. Invented ratings are not written.
Search-ready tour copy is a checklist, not an agency course. A search engine reads one main heading, a short description, and the stop’s name and hour. Stacking “best Cappadocia” does not strengthen the page.
Tie the copy to the calendar
One main heading on the page
The heading names the tour: where, how many days, who it is for. Subheadings split the day: morning, museum, return. Do not open a second main heading. The reader and the search engine should see the same sentence.
The description should not promise
The grey line in search results should do the same job as the first sentence. Do not invent a fee, a star rating, or a “secret spot”. Do not make a place the hero if it is not in the catalog.
The calendar is not a downloadable sheet
Some searches want a blank spreadsheet. iTakvimim does not email that file. The plan is the day the guide saves. The guest reads the hour on a read-only screen.
The day on the page
1-day custom route
Frequently asked
How long should the meta description be?
Keep it short: the tour or brand name first, one sentence, within 155 characters.
Should the same phrase repeat in every paragraph?
No. The page should describe the tour. Repetition is noise, not a signal.